Boston-based ad shop Mullen and Radian6 created a very cool concept web site and executed their little experiment yesterday during the Super Bowl. They had collected about 98k tweets with the hash-tag #brandbowl and conducted an analysis of the tweets about the brands in the commercials. They had a formula that tracked positive and negative and gave points on the various posts.
According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55was the least effective brand.
Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of the TV commercials that ran on the big game.
The results were determined from a total of 98,656 Tweets collected at BrandBowl2010. The site provided an overall ranking of the brands advertising on the game based on a composite score that takes into consideration both volume of tweets and sentiment (positive or negative).
Brand Bowl 2010 Winners
The Top Ten Most Effective Brands on BrandBowl2010
1. Doritos
2. Google
3. Focus On Family
4. Snickers:
5. Budweiser
6. Bud Light
7. Hyundai
8. Kia
9. GoDaddy
10. Coca-Cola
Four days ago we asked you who was Brian Shottenheimer’s favorite QB (Other than mark of course), and the answer was Drew Brees. Shotty goes way back with Drew as he was his quarterbacks coach when the two were both with the San Diego Chargers. When the Saints won the Super Bowl last night, the Jets Offensive coordinator wept.
Most people on twitter were talking about the image of Drew Brees holding his young son with tears in his eyes. I don’t remember who was commentating at the time but they said something like “this is what it is all about”. I couldn’t help but think of my children and think yeah, football is football, but when is all done, regardless of what you do in life, if you can’t take your greatest accomplish and put it on the shelf to reflect what really matters, than you shouldn’t be in the game.
MIAMI GARDENS, FL - FEBRUARY 07: Drew Brees #9 of the New Orleans Saints celebrates with his son Baylen Brees after defeating the Indianapolis Colts during Super Bowl XLIV on February 7, 2010 at Sun Life Stadium in Miami Gardens, Florida. (Photo by Jed Jacobsohn/Getty Images
Drew just happened to be doing it on television in front of Millions of viewers. In FACT, Drew did it in front of the largest television audience in HISTORY!
An estimated 106.5 million viewers tuned in to CBS to watch the New Orleans Saints‘ nail-bitting 31-17 win over the Indianapolis Colts, according to Nielsen.
That tops the previous record of 105.97 million for the 1983 finale of “M*A*S*H,” which until Sunday stood as the most-watched program of any kind.
One viewer, Brian Shotty, was weeping for other reasons:
“The end is what really got me,” Schottenheimer said. “Seeing it brought tears to my eyes. There is not a better person in the NFL than Drew. My wife and I were pinging off the walls watching it.
“We couldn’t be happier for Drew. He’s been through so much this year, with his mother passing away and the birth of his baby boy. I loved watching the game, but the moment I’ll always remember the most is seeing him holding his baby boy, thinking to myself how much I’d love to do that one day.
“This guy has been beaten down, doubted and dealt with adversity,” Schottenheimer said
In this Monday, Feb. 8, 2010 photo released by Disney, Super Bowl XLIV MVP, New Orleans Saints quarterback Drew Brees joins Mickey Mouse in a parade in the Magic Kingdom in Lake Buena Vista, Fla., celebrating the Saints’ 31-17 victory over the Indianapolis Colts in Sunday’s Super Bowl. (AP Photo/Disney, David Roark)
I am very happy for Drew Brees as well. When I hear leadership in the NFL, Brees always comes to mind, but now he has the ring to prove it. There is nothing like facing adversity in the face and coming out on top. The guy shows class always, and he deserves to be mentioned from now on in the upper echelon of quarterbacks in NFL history.
Mark Sanchez was a busy guy during Super Bowl week.
While in town he was promoting the Charity Juvenile Diabetes Research Foundation (JDRF) and was in a contest with Pepsi. He was promoting Sprint and calling fans to chat about anything. He was tweeting from the beach and a football tourney where his team won [...]
The Super Bowl is not even a day old and predictions are starting to roll in with some having the Jets playing the Cowboys in Super Bowl 45.
It would be just the Jets‘ luck that after a 41-year Super Bowl drought they finally make the game and then have to deal with playing in Jerry Jones‘ billion-dollar palace [...]
Yesterday during the Super Bowl, Mark appeared in a PSA about women’s health specifically targeting the heart. The commercial was for “CBS Cares” and if he wasn’t the media darling before, this commercial definately cemented him as a fan favorite, for at least the female population.
Upon scanning Twitter realtime from my home RIGHT after the [...]
I was browsing theJetsBlog.com as I always do and saw this link to Mashable about social media and Darrelle Revis. I LOVE how players use social media (Just read the tag line of this blog, so a BIG SHOUT OUT to Bassett for putting this on his blog).
Adam Ostrow from Mashable had an opportunity to [...]
You may have noticed in the last couple of days new banner ads in the templates, or links to products such as autographed memorablia, Jets Jerseys, hats and footballs. Jets Twit is proud to announce that we have joined the Commission Junction Network to offer the readers of this blog high quality Jets products.
I have [...]
Ex-Jet and defensive rookie of the year Jonathan Vilma, was hoping for a Jets/Saints Super Bowl.
“I watched their season and I still have a lot of friends there on the team. I was really hoping because two years removed from being with those guys, they deserved it.
“I felt like they were playing real good ball [...]
Woody Johnson finally talked about the indcident that occurred last week when Rex Ryan was caught by a fans camera phone giving the middle finger to a dolphins fan. Rex was reacting to aggressive behavior but Jets owner says that didn’t matter, even when he found out the coach was spit on.
Rich Cimini reports from [...]
Social Networking site, Twitter, will have MANY fans calling their own game during the biggest game in sports tomorrow when the Indianapolis Colts take on the New Orleans Saints in Super Bowl 44! It is very common for some fans to tweet play by play as the game unfolds live. Others like to partake in [...]
Erik and Mike from Jetstwit.com LIVE from the Title game give you commentary during the highs and the ultimate low once it was obvious the Jets would not be moving on to the Super Bowl. Visit Jets Twit (http://jetstwit.com/) for full coverage of the game and everything New York Jets. […]
Erik and Mike walk give you the inside look at the Jets Hotel the morning of the AFC Title Game vs. the Colts. We see Mike Devito's mom in his Jersey, shake hands with ex Governor George Pataki, and discuss with a fan the autographs they received: Jay Feely, Marques Douglas, Danny Woodhead and others. […]
Kerry Rhodes was on SNY's The Wheel House on January 27, 2010 to talk about his future with the Jets. He tweeted he would be on and would be making a big announcement. Please follow us at Jets Twit http://jetstwit.com/ for more Jets News! […]
I also write a weekly column "This Week in Tweet" for TJB. Check it out!
